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My first track race of the season, 2013.

First night of racing, first race, 2013. What you can’t see is that I’m so scared that my legs are shaking.

Race License: check

Track Pass: check

Velodrome Bike Parking: check

Gear: check

Sweet bike: check

I have all the gear I’ll need for the season. My bike is good to go. I have lycra for days and a brand new pair of track gloves that I’m in love with.

I’m an hour away from being picked up to go to my first night of structured training for the season, and I’m so nervous I can’t sit down. My palms ache. I had to force some food into my stomach so I won’t get lightheaded at practice… I’ve been so nervous, I haven’t eaten all day.

It’s funny. This will be my fourth season racing, I’m captain of a team, and I’m still nervous.

I am telling myself now that I’m nervous because I didn’t train enough (I’ve been traveling and working a lot). I’m going to embarrass myself. All the new women are going to be so much faster than I am. It’s going to be me off the back, all alone, looking stupid. I’m listing excuses to not go.

It’s funny because I remember that one season where all I did was train and I was a total beast… and I sold myself the same negativity and excuses then as I am now.

When other people say these things, I have a pep talk for them. When it comes to myself, I just pace and worry. The koolaid hasn’t been self-serve.

But today, for some reason, I really need it. So here goes:

Anna, girl, you just need to get out there.

Every season has a first training session. Every season has a first race. They are always terrifying- you just need to jump in and get started.

You only get faster and better from here.

Racing is so good for you, and you know it. It makes you stronger, physically and mentally. It makes those around you stronger, too, which is why you’re always dragging your friends into it. Best of all, it gives you a way of appreciating and respecting strength in yourself and others. And you love that. It makes you so happy.


First criterium, 2014. I got lapped twice and was so sick that I was puking on the course… I still had a blast and learned a ton from it. 

Remember that in those races where you’re falling off the back, being lapped like crazy, that you’re still having fun. You’re cheering yourself on in your head, thinking of ways to get better for next time. You’re cheering on your friends lapping you because, goddamn, they are so much faster than last season. And that’s so awesome.

Remember every race where you’ve surprised yourself. Remember when you held on longer than you thought you could and how awesome that felt.

First day of track practice, 2015. I can't remember being happier that year. We blasted Prince over the speakers at NSC and tore up our legs.

First day of track practice, 2015. We blasted Prince over the speakers at NSC and tore up our legs. It was so wonderful.

You have waited all winter for today. Rubber is finally meeting boards. Last year, entering turn one for the first time that season felt like coming home again. That’s what you get to do today, and that’s pretty cool.

Girl, this season is going to be so rad. You’re going to have so much fun. You always do. You love it. 

Get out there and make those legs burn. Turn yourself inside out. And do it all with a smile. You deserve it.

Eat those vegetables. Try really hard. Get it, girl.


Anna "Mama Duck" Schwinn

Anna “Mama Duck” Schwinn


When I wrote Koochella’s “So You Want To Start A Women’s Bike Racing Team,” I did it after speaking with the women of what would become Formula Femme, a new women’s track team in Brooklyn. Here was a group of women who were basically exactly where we were when we started our team, with the same optimistic goals for improving their community and velodrome.

What was exciting was that this was the third or fourth group of women who had contacted us looking for advice. At a time when communities are scratching their heads and trying to figure out how to grow their women’s field, here were multiple organizations of women from all parts of the US (and UK) with little to no racing experience who wanted to take on this charge. They want to join their communities as forces for positive change, to be ambassadors and new energy for the new women racers that their communities said they desperately wanted.

It should be easy, right? Plug them into the community and let them rock out. Everyone wins. Everyone should be stoked. Right?

As we’ve worked with them to help them get established and organized, we’ve unfortunately watched them go through the same struggles Koochella went through when we were trying to get ourselves together. It’s hard to build the women’s field in parallel to building your team and yourselves as new athletes. It’s even more challenging when you’re faced with outside pressure and negativity. But in speaking with Zoë Leverant, Captain of Formula Femme, it’s clear that the organization’s white hot passion for cycling and desire to bring new people into the sport is pushing them forward.

Given the familiar experiences, we thought it would be important to interview Zoë in order to capture a beginner women’s team at the cusp of their first season. These experiences, for as intense as they are for those in the midst of them, are not unique to this team. They represent a pattern many new women’s teams seem to experience.

For women seeking out a similar path, her experiences serve as a reference to show that the obstacles are shared. You’re certainly not alone in your work to overcome them. And they can be overcome.

To those with a more external perspective, there is an opportunity to recognize these obstacles and work to consciously remove them. There are champions of the sport on the cusp of joining the community everywhere- and we can all do a better job in setting them up for success.

With that all said, there is a lot to be excited for in NYC women’s track racing. Formula Femme’s got big goals, and they’ve got the drive to knock them out of the park. We can’t wait for them to join the track racing community.

Get stoked.


ANNA SCHWINN: The story that’s compelling right now on an National amateur competitive level is women getting into sport full-bore from scratch, from nothing. USA Cycling and every single Local Association for USAC is scratching their heads right now, like “Where do we find women? Why can’t we just inject them into our races and have them stay?”

Honestly, if that’s how easy you think it is, you’re missing all of these larger, more complex political issues that surround racing and the racing community. So it is important to tell the story of beginner teams, especially yours and where you are right now where, “everyone is telling us that they want us around, but they aren’t backing us up and we need support.” It’s the same story over and over again, with every women’s team like this I’ve talked to. That’s kind of the story I think is valuable.

So Zoë, we’ve never actually met.

ZOË LEVERANT: I know! I feel like we’ve spent hours together. I guess we have, just on Gchat.

ANNA: I just think it’s a funny way to start the discussion. I’ve never met you. That’s the context for all this. I don’t know you. You wanted to start a bike team and I got an email from you one day.

What led up to that? Why on earth would you want to start a women’s track team from scratch? You’ve never raced track, right?

ZOË: No, I’ve never raced track. When the team started I was the only member who had actually been on a velodrome—I’d done some of Pink Rhino’s clinics last year and loved it. The grit, how streamlined it is, the concentration you have to have. It was like no other kind of cycling that I’d done before. But because of having trouble finding a bike and other things that were going on in my life, I never actually got around to racing.


The conversation that led to starting the team happened at FWOD Brooklyn, which is a weekly WTF social ride that started in Oakland, CA and has a chapter here. I was talking one night with another woman about her new Bianchi track bike, and she was super excited about taking it out to the track to race. I was like, “Yeah, I want to get my shit together and race this year, maybe we can do it together!” And it went from there.

ANNA: This ride, I think that people don’t understand the importance of rides like this.

ZOË: What’s really important about FWOD is that it’s not where we go on intense training rides, although we’ll do that together outside the ride. Rather, it’s a place to meet incredible women who love bikes and want to ride bikes and talk about bikes, and need a little bit of a break from the male domination of urban cycling. There’s nothing better than hanging out with other women who are also excited about cycling, and getting excited about it together, on our terms.

ANNA: Totally. This ride has been stoking you. So you end up at the track. You dig track. Cool. Why would you turn around and want to not just race, but come back women a crew of women?

ZOË: So when I was having that conversation with another FWOD member about racing, someone else overheard us and said, “Oh my god, I want to come, too!” And then even more women were like, “I want to go to the track!” It took maybe five minutes for half the ride to sign up. We thought maybe it would make sense to just make it official and start a team.

ANNA: Is that surprising? It sounds like it was like this easy thing. Why were you so successful?

ZOË: We are successful because FWOD is a built-in community of women who love cycling. We not only trust each other, we’ve raced alley cats together, some of us have raced cross together, so we know that we’re serious about bikes and about racing. We were able to get it up and running so quickly and with such a large team because we already had a community to draw from.

ANNA: How many women are on your team right now?


ZOË: Ten.

ANNA: And you’re not intimidated by the racing- which is language I hear around why women don’t join the sport. Intimidation doesn’t seem to even factor into it. What is concerning you at this point? What’s the toughest thing you’re dealing with right now?

ZOË: Probably the money. All of us have been busting ass and staying up too late and probably slacking off a little bit at work because we’re all so excited to get this team off the ground. We’ve been able to bring some incredible sponsors on board. Obviously All-City signing on was a huge deal. Our shop, Silk Road Cycles, couldn’t wait to help us out—they specifically wanted to support a women’s team. Hold Fast and Verge have also been super enthusiastic. But at the end of the day there’s still just a lot of straight cash expenditure that is really hard on our riders.


ANNA: For context, it’s not like you’re all equipped at this point. You’re not established racers with an accumulated well of parts and knowledge and gear as a team you can draw from.

ZOË: Not at all. When we started the team, only three of us had track-legal bikes. Some of us don’t own any lycra, or have never ridden clipless. And we don’t think that should prevent a rider from racing as seriously as she wants to. Track is cheap, but the startup costs are still prohibitive. Most of us are messengers, students, or artists. It might have been a little naive of us to think we’d be able to offset more of the costs, but we really believed we’d able to translate more of our enthusiasm, and what we have to offer, into support.

ANNA: The enthusiasm gap is certainly something Koochella ran into early on and you’re like, “This is going to be so cool! This is going to be cool for you! This is going to be cool for us! This is going to be cool for the community!” And everyone is like, “Hey… cool… girls…” Like a pat on the head.

ZOË: This is something that women who are trying to address gender disparity in any field deal with. People want us to be present, but on their terms, which are never really made clear. Everyone is asking why there aren’t more women in cycling, but when we say “Hi, we’re here, we’ve got our shit together but we need your help, we need you to show up,” the people who could make a real difference, either in terms of actual sponsorship or public influence, say “No,” and don’t tell us why. You can’t have it both ways.

ANNA: I’m having flashbacks to our first year. Like, “Oh! You have self confidence! That sucks. Let me take some of that away from you.”

ZOË: It’s so irritating! That’s the other big frustration we’re dealing with besides money, people criticizing us for wanting to do this in an all-or-nothing way. Yeah, we’re new to velodrome racing, but we’re not just random people. We have significant ties to the local community and we don’t see anything wrong with being enthusiastic or asking for exactly what we want. We are the first women’s track team in our area and so we want to set the baseline high, so that the next generation of teams can build on it and do even more than we’re doing. If we’re going to do this, we want to do it right. But some of the ways people are responding is really disparaging. If you want to turn us down, that’s fine, but to attack us because you don’t approve of our confidence is shitty.  


Even just the language people use is frustrating. We’ve been called “entitled” by potential sponsors simply for asking for sponsorship. We’ve gotten similar reactions from people locally who think that we’re being too aggressive in pursuing sponsorship, even though the same people also admit that racing is expensive. We’ve had people tell us we should wait to form a team until after we know we like racing and have proven ourselves. Frankly I don’t think a men’s team would be called “entitled” for asking for support, or told they should wait to be a “real” team until they’ve reached some unspecified level of legitimacy. We already know we love riding and racing track bikes. If a company or person doesn’t feel that’s enough to warrant supporting us, that’s fine, but there’s no need to insult and discourage us on top of it.

ANNA: Given all these obstacles, why are you still excited, especially since you’ve never done it before?

ZOË: Oh my gosh, so many things. A lot of the excitement comes from being able to combine three things that we really love which are riding bikes fast, hanging out with women who are important to us, and having fun poking at this uncomfortableness people have in talking about menstruation. And then you add in the fact that this is an athletic activity, which—and I think this is the case with a lot of cyclists—isn’t something most of us have a background in. So the fact that we can turn something we already love into actual performance and training and working hard and seeing what we can achieve physically, that’s just really exciting! Sports are fun, it turns out!

ANNA: Why did you choose period stigma as your social mission?

ZOË: It started as a reactionary joke about the Fleshlight-sponsored Red Hook Crit team last year. It was like, “Oh, you’re going to do that? Well, we’re going to do a team about periods.” But then we heard about The Homeless Period, which is a movement to donate menstrual supplies to food banks and homeless shelters. People who use those services really need pads and tampons, but because of the stigma we have around menstruation, organizations can’t solicit those donations openly. And that’s terrible. No matter who you are, getting your period kind of sucks, but can you imagine adding on top of that not being able to get the supplies you need because you’re poor or homeless? That’s unacceptable.

It’s amazing to see that we’re finally at a point in the larger cultural conversation about feminism, and about the needs of people who menstruate, that we can do stuff like this and have it out in the open. And I don’t think this would have been possible even last year, and certainly not before that. It is so recent that we’ve started to break through this stigma at all. For us, considering who we are as people and as a team, and the grassroots nature of this cause, it’s a perfect fit.

ANNA: What are your goals within the racing community?


ZOË: I think for this first year, while we’re getting our feet wet, our main goal is to make sure that there is always a full women’s field at every Kissena race, so that women never have to race in the men’s field. That doesn’t happen often, but it still does occasionally. And that is part of why we are excited to have a big team: if even only half of our team shows up to a race, that’s still five women in the field, five bodies racing.

ANNA: Can you talk about why that’s important- to have your own field?

ZOË: Yeah, definitely. Beyond getting points for category upgrades and things, we want to experience proper competition. We know that female- and male-bodied people have different performance strengths. That’s just how it is. So if we have to race with men, we’re never going to get a well-matched field, which is what we want. We want to work hard, but we also want to feel like we’re achieving something, and that what we’re doing is valuable. If you have men’s fields with a couple of women mixed in, the visual message to spectators is that we’re not competent athletes, that what we’re doing isn’t important, and that we’re not deserving of our own space, which we absolutely are.

And even then, there is ever only one women’s field, a 3/4 field, whereas the men have 1/2/3, 4, and 5. I am certain there are enough folks in New York who could fall in love with track to eventually create a 1/2/3 and 3/4 field, or even just more than one 3/4. It took just a tiny amount of exposure to the velodrome for everyone on the team to get absurdly excited about it. I can speak for myself, and I think a number of my teammates would agree, that to know it’s just you and your bike and your own strength is a really powerful thing. It’s a way to reclaim bullshit messages about how we should be shaped. Track racing changes your body in a lot of ways that don’t conform to ideas of what women’s bodies are supposed to look like.

ANNA: Absolutely, not.

ZOË: And the fact that we can be like, “You know what? This makes me feel powerful. It makes me feel accomplished. I like going fast. If I need to allow my body to change to make me able to do this thing better, then that’s great.” To show that we just love riding bikes so much and to show that it can be a fun, powerful thing. For me, for many of the women on my team, it scratches this itch about connecting with the physicality of our bodies that no other form of cycling does. And we want to share that with other women.

ANNA: I totally feel that.

ZOË: Yeah! And regardless of whether or not women we recruit to the track want to get into that rabbit hole of training, we just want to physically see more women racing. We’re also going to go to Trexlertown to race in their amateur races, and go down and spectate to show support for the pro women and be able to see what our sport is like at its highest level. And, again, getting bodies in the seats, because we want to show that there is an audience for women competing at these levels.

ANNA: It’s totally humbling when you see the real deal. It melts your brain, it’s so exciting. It’s not an easy sport. You get so physically specialized.

ZOË: Yes! I’m really excited to see which of my teammates will kick my ass on the track. And that’s awesome. We’re just so excited to see who ends up doing which events and who manages to get the farthest by whatever measure this season. We haven’t even done it yet and we’re so excited to see what actually happens.


For more information on Formula Femme

Website:  FormulaFemmeNYC.com

Facebook: Facebook.com/formulafemme

GoFundMe: GoFundMe.com/formulafemme

So we have this common saying on the team. It goes something like this…

Person 1: Statement about how hard certain part of the course, race, etc was and how silly they looked trying to overcome it. 

Person 2: But at least we tried really hard!

Person 1 & 2: *highfive in agreement*

This whole conversation seems pretty inconsequential, right?

And in some ways, it might be, however the idea of celebrating coming in dead last during a scratch race, crashing a million times on a cross course, or having the least graceful dismount/mount ever because, in the end, you tried really hard is important and valuable – especially to a growing women’s field. Let’s take a moment to break that idea down:

koochella anna cross photo by matthew pastick

The face of someone who wasn’t having the best race ever, but still tried really hard. And looked fly as hell.

There’s no shame in trying hard.

Maybe you keep getting dropped in every single criterium you do. Perhaps you feel like everyone else is way faster at technical cross courses than you, or that your standing sprint is awful. Maybe you felt like you turned yourself inside out during a race, only to still miss that coveted podium spot. That’s okay. It’s important to recognize weaknesses as long as you don’t dwell on them, rely on them for excuses, or allow them to control your life. Regardless of how any race or training ride goes, trying really hard not only makes you a better rider, but also increases the excitement and overall skill level in the entire field. Imagine watching a race on the velodrome where everyone is only giving 60% effort because they know that there’s one fast rider who is going to crush everyone. Sounds pretty boring and uninspiring, right? Imagine that same race, except now everyone is giving 100% and trying to reel in that fast rider. That’s the race that’s going to motivate racers to keep coming back, continue to train hard, and progress as athletes. Even if no one is able to catch up to that super fast rider, at least everyone gave it their all, and that’s something to always be proud of. In short, trying really hard, even if you “fail,” is an achievement worthy of both praise and celebration.

koochella finish line

These women got second, third, and fourth place respectively. They were all trying really hard.

Dedication is the only thing you can control.

In a sport rife with crashes, inclement weather, malfunctioning equipment, illness, and injury, training and racing goals can easily become derailed. That’s why, in many ways, your dedication is the only thing you can control. It’s important and empowering to set goals for yourself and work to achieve those goals. Do those intervals you hate, go out of your way to ride up that hill on your commute home, eat more vegetables than you normally do, or go on training rides with cyclists who are faster than you. Even if you can’t complete that workout or are totally exhausted by the end of that ride, (or hate vegetables for that matter), dedicating yourself to something you are passionate about is brave. Even if you go into that season or race feeling like you’re still not where you want to be, knowing that you’ve been trying really hard is something to be proud of.

koochella blood

This rider tried so hard that her legs got bloody.

That being said, we all have those races or rides where nothing is going your way and you feel that internal flame of effort die out. You might give up and switch into “survival” mode, in which your main goal becomes to just finish or find the nearest point where you can quit. As long as it doesn’t become a habit, that’s perfectly okay. We all sometimes get “beat down” by exhaustion, tough courses, or hard races. Acknowledge it in that moment and make a pact with yourself that, despite feeling negative about your performance right now, you’ll keep trying really hard next time.

koochella crash

Trying really hard isn’t always pretty.

You think about you more than anyone else thinks about you.

This isn’t to say that we’re all self-absorbed assholes, it’s just that most of us are too busy working, volunteering, spending time with family and friends, and riding our bikes to worry too much about what’s going on in everyone else’s life. Think about it – when’s the last time you finished a race and immediately thought, “I wonder how so-and-so did?” Unless it’s a friend who you know was trying really hard to podium or was particularly concerned about this race for any number of reasons, chances are they aren’t your first thought (if they are, however, kudos to you for being a loyal and concerned friend!). Next time you leave a race feeling less than stellar about your performance, just remember that everyone else is probably thinking about their own race too, not yours.

Support other women who try really hard.

So you’ve made a pact with yourself to dedicate yourself to your passion (which we sincerely hope is cycling related), and try really hard. Awesome! Remember that not every rider celebrates trying hard like you do and sometimes they might need reminders that trying really hard is about as rad as it gets. Support your fellow cyclists by congratulating them on their efforts, whether they’re on the podium, DFL, or DNF and strive to make our wonderful sport as welcoming and enthusiastic as it gets. From our perspective, more is more. The more women, races, and posi feelings there are, the better cycling becomes for everyone involved.

koochella pain face photo by blake

Pain faces = trying SO hard. Photo by: Blake Kelley



Photo by Morgan Lust

Yesterday at around 11:30 AM (trust us, we were obsessively refreshing the USAC News page) USA Cycling named Koochella Track Club of the Year. Needless to say, we were stoked.

About an hour later Koochella Captain Anna “Mama Duck” Schwinn formally congratulated the rest of the team exclaiming, “LONG MAY WE REIGN.” Joking aside, Schwinn said that what she really wanted was for us to go at it again this year, harder than ever.

And have someone beat us.

Photo by Blake Kelley

Photo by Blake Kelley

According to USAC’s post, Koochella won for our passion for growing the women’s racing scene in Minnesota. In our application we talked up our new racers, the clinics we hosted and volunteered in, and the brand new second women’s field at the National Sports Center Velodrome.

Photo by Blake Kelley

Photo by Blake Kelley

But honestly we spent more time focusing on the stuff we do that isn’t on the track. We wrote about amping up other disciplines as a recruitment tool for the track. We wrote about the Koochella Classic and how we partnered with Babes in Bikeland to create a scholarship fund to cover new women’s race fees. We wrote about sitting on advisory committees, helping start new teams, becoming licensed coaches and race officials, leading community rides, and volunteering at local races and events whenever we could. We even wrote about #adventuremimosas.

Photo by Anna Schwinn

Photo by Anna Schwinn

We did a lot in the last year. And we’re tired. But we’re going after it again and we want you to, too. Next year when we frantically refresh the USAC News page, we want your name to pop up, not ours.

But hustle hard. We’re not going down without a fight.



Of course, all of our hustling would be a heck of a lot harder without the many, many people who helped set us up for success.

First, we owe our ability to support and develop new riders to our fabulous sponsors All-City Cycles, Paul Component Engineering, Knog, Sisyphus Brewing, Podiumwear, CHUX Print, and, of course, Jamie McDonald and Sunrise Cyclery.

Second we’d like to give a huge shout-out to all the women, trans, and femme racers in our community both near and far. From amateurs to pros to our sister spirit teams SWAT, Velociposse, and Laser Cats. You all inspire us. Big time. P.S. if you wanna start a team check out Anna’s go-to guide here.

Photo by Blake Kelley

Photo by Blake Kelley

Next we are incredibly grateful for our super rad race community at the NSC Velodrome. Special shout-outs to Track Director Bob Williams, Friends of Velodrome Racing in Minnesota, and Linsey Hamilton for all that they’ve done for our racers in the past two years.

Photo by Ben Hovland

Photo by Ben Hovland

Last but not least we would like to thank all of our friends, supporters, fans, and partners. Babes this passionate demand a lot from ourselves and the people around us, and you always deliver. For that, we love you.

You’re all diamonds.

Photo by France Barbeau

Photo by France Barbeau

Image from Clif BarImage from Clif Bar

As I finished up my third long discussion of the day with women who want to start bike teams, I realized that I’ve been handing out essentially the same recipe and advice over and over.

Rather than wait for women to approach me, I thought: man, I should just put this stuff out there. Maybe it will get around. Maybe it will get in the hands of the right woman who can start another rad women’s team (though the advice works for any kind of team). I’d be really into that.

Why should you start a racing team?

There are a lot of reasons why you would want to embark in this endeavor. My personal feeling on the topic is that the greater the diversity of teams in the world, the more attractive racing is for more people.

And racing is fun. It makes you strong. Strength is beautiful and powerful.

From my personal experience, I wasn’t compelled by the teams in my community for whatever reason. I didn’t identify with them. They weren’t what I was about. So embarking on Koochella was an exercise in building the team that I wanted, and that my teammates wanted, to see in the world.

So why should you start a women’s racing team?

As someone who had very few women friends until I joined a women’s team, I would be asking this exact question right now. I went to college for an extremely male-dominant major. I work in an extremely male-dominant industry. Most of my friends in the Beforetimes were men (or identified as men). And I was totally content with that- and many of my teammates were in the same boat.

Really, we didn’t know what we were missing.

Women have a lot of shared life experiences as a result of just being women. We face similar problems negotiating the world as adults. We share similar experiences from childhood (toys, cartoons, Lisa Frank folders of our relatively gendered upbringing). It’s a kinship that I didn’t know I was missing from my friendships with guys. And there is something to be said for training and growing strong with other women. Other women are, after all, your direct competition in racing. They are who you bike-fight for a place on the podium.

Photo by France Barbeau

Photo by France Barbeau

Most critically, though, bike racing can be an unsupportive place for women in a lot of ways (but that’s for another post). Having the backing of the women on my team in navigating the racing landscape has been critical for my success and enjoyment within the sport. When you roll up to a race with ten of your best friends in matching kits, you’re going to have a great time no matter the tone that’s been set. And if your community isn’t as supportive of women’s cycling as it could be, you and your teammates can rely on one another for support. It’s huge.

What you should know before starting a developmental women’s racing team:

No experience is necessary. You don’t have to be a professional racer or team manager to start a team. Heck, you don’t really even need race experience. You just need to have a group of women who want to go for it… and go for it.

You will probably have to build a women’s field along with building your team. I’m generalizing a little here, but depending on your discipline (road, track, cyclocross, or mountain) and where you live, there probably isn’t a massive established women’s racing community. In our case, there were too few women racing at our track to even substantiate a race, so we had to consciously recruit our competition in the process of just figuring out how to race ourselves. It was extra hustle and we were happy to do it.


It’s totally worth it. I love my teammates with all my heart. And I love what we accomplish together. It’s so fun. I wouldn’t trade my experiences in the past two years on this team for the world. I mean that 100%.


So how do you build a team?

Photo by Ben Hovland

Photo by Ben Hovland

Get some women together. If you know some, cool. I didn’t. If you don’t know any either, put it out there to your friends to recommend candidates. Go to any number of bike events and make friends (alley cats, casual rides, parties, movie fests). Or, crap, put up some flyers around town with pull tabs. I really didn’t know any of the women recruited to Koochella until after they joined the team… and they’ve all been awesome.

Keep your team a manageable size. There are teams that disagree with me and prefer a large, super-inclusive team model. That’s cool- different strokes for different folks. We’ve found that our smaller team makes meetings easier to have, communication simpler, and it makes it easier for us to hold each other accountable. Small teams also have the benefit of being easier to sponsor because the scale is small. I’d keep it under ten for your first year (if you want a small team, know that skinsuit/kit manufacturers often have minimum orders of five or six).

Decide what you want your mission statement to be. The Koochella mission statement is in the About section of our website. If you like it, steal it. If you don’t, write your own. It’s important to understand the scope of your mission before you get too far in so that everyone is on the same page. And remember, teams change. You can always revise it.


Pick a focus. Definitely, keep scope small the first year. Figure out a discipline that you all can do together. Koochella focuses on track as a main sport- it’s worked out well for us. Maybe road or cyclocross is your thing. When you keep scope focused, you have a bigger impact on your main sport from a presence standpoint- which is good for your message and great for sponsorship collateral.

Pick a rad name. Choose something you can rally around, something that gets you excited. You should also probably sketch this out and vectorize it so you can start using it in materials.

Start an Instagram and Facebook Page now. Like, right now. Even if it’s just pictures of you and your teammates riding around and having fun, it’s a start. Make sure that if you’re training or having a meeting or chilling out, someone is taking pictures and posting. Start building this presence early.

Establish team member expectations early on. Make sure that everyone knows what is expected from them in terms of training and number of races they are expected to do. Also, make sure that everyone has a defined role on the team (marketing/PR, treasurer, outreach, captain, manager, etc.) so that work is allocated, everyone is hustling together, and everyone knows what they are getting into. From experience with my team and from talking to other teams, animosity manifests between team members when a few team members hustle in training, racing, and team management stuff and others do not.

Find a bike shop sponsor. If you have a team, it will be critical for you to have a shop that you can rely on for technical or equipment support. They can give you discounts on parts. In some cases, they might help you build and service your bike. They help keep racing costs reasonable.

Sit down and figure out a budget. Understand what it costs per woman to race each year. Racing can be expensive. There are USA Cycling (the governing body of American bike racing) club enrollment fees, individual license fees, race fees. Bikes cost money. Shoes, helmets, pedals costs money. Skinsuits and kits cost money. If you can articulate the costs of racing, you’re in a much better position from which to approach sponsors for help in mitigating these costs.


Put together a sponsorship packet. Include your mission statement, a specific description of what you’re asking for (bikes, a specific amount of money, a discount on apparel), and be able to tell the sponsor what you can do for them in return. This last part is huge. Sponsorship is a two way street. And, now that you have an established social media presence (because you started a social media presence early on), you can blow up your sponsor online. Look for sponsors in your neighborhood. Have casual rides that end at their spot. Write thank you cards. Give them sets of images for them to use of your team using their stuff. These are all great ways of supporting the people who support you. If you can demonstrate that you can take care of your sponsors well, you’ll get more sponsorship. And don’t be afraid to ask for things. The worst thing that will happen is that people will say no.

Get Legit! Register your club and team on USA Cycling (usacycling.org). Once you are registered, you can start purchasing your racing licenses… and declaring your club to the world feels pretty gosh-darned good. If you’re focused on unsanctioned racing disciplines such as gravel racing or if you live in a part of the world where bike racing is unsanctioned, determine whether other licensure/dues needed. The more you take yourself seriously, the more others will too.


Design a fucking awesome kit. The more obnoxious, the better (in my mind). Go bananas. If you have an artist on your team, turn them loose. Know that custom apparel takes 4-8 weeks to produce, so make sure your orders are in early enough.

Train. Do group rides. Have trainer nights. Facilitate team members training on their own if that’s their style. If you have no idea what you’re doing, get a book and learn how training works (I recommend The Cyclist’s Training Bible by Joe Friel). Trainingpeaks.com has some excellent articles available. Selene Yeager of Bicycling has written a ton of really great articles about basic training concepts (including some workouts) that you can look up. Educating yourself on training and nutrition is important for having a long-term, positive relationship with the sport. Training is also a great team-building activity.

If you can’t find a resource, become the resource you need. Apply that however you want.

Figure out how you’re doing to deal with money. Understand how you’re going to organize so you can have a team bank account (where you deposit sponsorship money). Depending on your program, you could be eligible to structure as a non-profit (if you go the extra mile). Also, have an organization treasurer who tracks the books for you.

Get involved with the local racing community. Learn about your USA Cycling local association- maybe go to a meeting or two. Volunteer at events. Get to know your race promoters and organizers and make sure that you thank them when they’ve put on a good event (because they take a lot of time and energy). Reach out to other women in the community. Be a positive force. It’s all good karma stuff.

Ask for help. If you don’t understand how to structure all business-like because that’s not your area of expertise, reach out to an accountant or a lawyer. If there are teams you respect, ask them for advice! Reach out when you need to. And please, if you have questions, hit Koochella up. We’re happy to be a resource for you. It’s part of our mission.

So yeah, that’s all pretty overwhelming, but it’s all completely doable. Koochella did a lot of this over the course of the first year just blindly feeling along.


If we can do it, you can do it. And it’s worth it… 100%.

Get it.

Anna “Mama Duck” Schwinn
Captain, Koochella Racing