KOOCHELLA

FTW Racing in Minneapolis/St Paul

The Women Behind knog

As part of our sponsorship from knog, the whole team recently flew out to Australia to tour the offices and get a behind-the-scenes scoop on how our favorite lights and locks are made!

…just kidding. That would have been sweet, though.

We did, however, sit down (digitally) with the women behind the brand. Their roles vary from graphic designer to logistics and they all pack a big punch when it comes to product innovation, brand marketing, and smoothly-running day-t0-day operations. Read on to learn a bit about these incredible individuals!

Michelle – Product Designer

Tell us more about your role at knog. 

I’m one of the behind the scenes designers that make the awesome sketches, drawings and ideas into a reality. I put together the computer files and the drawings so that the factories know what to make. And then I make sure that they make them the way that we want them to.

Finish this sentence: The one thing people should know about Australia is… 

That we don’t all look at speak like Steve Irwin (but some of us do!). Australia is diversely multicultural and I love being able to call people from many different backgrounds my family, friends and colleagues. (And to be able to eat food from many different cultures right down the street. Yum!)

 

Maddy – Graphic Designer

Tell us a bit about yourself! 

Due to a number of unfortunate incidents occurring over the years, my bike riding days are currently on hold. I love to travel (cannot wait for my next trip to Japan), try new restaurants and spend time with family and friends.

What’s your fav musical group right now? 

Michael Kiwanuka

Leah – International Sales Manager

What are some of the challenges you face working in the bike industry? 

It is still a very male dominant industry, there’s no doubt about that. Of course in the early years, if you’re a female at a tradeshow you were immediately mistaken for a promo girl. Thankfully times have changed since then, and I’m very lucky that I currently work with such great companies and people all around the world, who treat you like an equal no matter your gender. I would really love to see more females working in the bike industry, and now is a better time than ever to see that happen.

What’s your favorite knog product? 

The Oi bell. The design, its so revolutionary, yet so simple. The best thing is watching people’s reactions when they first see it, its like love at first sight! The Oi bell has been such a global success, and we are about to clock over 1 million units produced since its launch 18 months ago!

 

Meesha – Logistics

Tell us about yourself! 

I have a bright yellow retro bike and I love  going to music concerts, hiking and brunch.

Finish this sentence: The one thing people should know about Australia is… 

The coffee is the best in the world.

 

Virginia – Finance/HR Manager

What do you like most about working in the bike industry? 

The relaxed but busy vibe.

Finish this sentence: The one thing people should know about Australia is… 

AUSTRALIA IS INFAMOUS FOR its dangerous animals. With more deadly snakes than any other country worldwide, it isn’t surprising. Though sharks, spiders, and snakes get the majority of bad press, it is actually an awesome array of predators and venomous critters that have earned Australia its fearsome reputation

Not enough knog in your life? Check out the brand’s latest project, the Bandicoot headlamp, and pledge money to the kickstarter to get one for yourself!

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